Canvas Concepts Canvas Label

challenge
Re-position a traditionally fine art product into the mass market do-it-yourself home decor and craft markets. Potential for client to quadruple annual sales.

solution
Strong visual examples and key words to inform and excite the consumer. Led to attaining Trading Spaces license for home decor market.

Sakura Koi Watercolors

challenge
Reinvigorate customer interest in an under-performing line of watercolor paints.

solution
New packaging orientation enhances shelf-readability, while the dynamic cropped logo leverages brand recognition.

award winning.

Sakura SumoGrip

challenge
Build awareness of a new ergonomic writing instrument in a crowded retail marketplace.

solution
Bold and fun illustration of Sumo wrestler quickly conveys wide comfort grip feature, and is a standout among competing brands.

Sakura Micron Pens

challenge
Position the same product in two different markets – craft and professional.

solution
Innovative photo illustrate multiple uses for the marker – scrapbooking for the craft market, and technical illustration for commercial artists.

Darwin Keyboards

challenge
Develop powerful and intuitive packaging for a breakthrough keyboard product.

solution
Package utilizes visually informative photography and gives prominence to text that highlights unique product features.

Masterpiece Monet Handmade Canvas

challenge
Increase awareness of specialty canvas brand at the retail level in an environment where large competitors command the majority of shelf space.

solution
Fresh, dynamic label design incorporates Monet artwork to capture attention and create brand recognition.

Sakura Gelly Roll Journals

challenge
Expand the market for the popular Gelly Roll pen product.

solution
Co-developed an interactive series of journaling kits which leverage the "Power to Express" campaign.

Sakura Gelly Roll Stardust

challenge
Introduce the latest addition to the popular line of Gelly Roll products in a crowded, busy marketplace.

solution
Eye-catching, galaxy-inspired illustrations create a bold image for the Stardust line, and have effectively generated demand among current Gelly Roll customers, new users and collectors.