PeerAssist Identity

challenge
Assist a start-up company preparing to introduce a suite of financial software at a construction industry trade show within a 3 month window. Their core differentiation-developed by construction professionals for construction professionals.

solution
The use of brackets and file tabs in the identity supported by a developed graphic tagline -- Software Solutions for the Construction Industry -- addresses the product, the customer relationship and their core message. We extended the approach to marketing materials, web site and tradeshow booth.

ArthroCare Contour Logo

challenge
Create a logo that suggests the use of the instrument to create paths in the human spine.

solution
Incorporated curved lines suggestive of the curve of the spine.

California Drywall

challenge
Update the logo of a family-owned business to reflect the leadership of the third generation.

solution
Using elements of the existing logo, we reworked the color, type and structure to create a modern feel.

VIDA

challenge
Develop a representational identity for an international, multi-location non-profit.

solution
Identity system translates the organization’s name, VIDA (life) and features a globe to indicate the organization’s efforts in South and Central America. Each region utilizes a unique single color version of the logo.

Darwin Keyboards

challenge
Develop an intuitive identity system for a line of products that offer increased functionality and ergonomic features.

solution
Hand provides central icon while colorful abstract imagery alludes to the keys of a computer.

In Full Swing

challenge
Capture the unique fashion philosophy of a specialty retail clothing store.

solution
Fluid, dynamic logo visually represents the lines of a woman’s body in motion.

Gelly Roll®

challenge
Introduce the first gel-ink rollerball pen to the consumer market.

solution
The whimsical Gelly Roll identity quickly conveys the flexibility, fun and value of this disposable pen and has been utilized on packaging, advertising and a host of other marketing materials. Since its introduction in 1990, Gelly Roll has become a leader in the international market and the most recognized brand among teens in the U.S. .

Sakura SumoGrip

challenge
Clearly position a new ergonomic writing pen/pencil to compete with Pilot's Dr. Grip and Sanford's PhD.

solution
We created a unique and consumer-friendly brand image for SumoGrip using a playful, Asian-influenced style. The sturdy logotype immediately communicates the product's wide-grip features.