Kaiser Permanente Fashion Valley Mall

challenge
Develop an outdoor campaign that addresses and supports reasons to choose Kaiser Permanente for health coverage.

solution
We developed an I Choose campaign. The approach features vibrant images supported by a series of phrases that address core benefits and beliefs of KP such as, I choose fruit for dessert, I choose laughter as medicine, I choose to email my doctor.

Kaiser Permanente Mission Viejo Mall

challenge
Brand the center courtyard of a high-end shopping mall with their Thrive message.

solution
Using a combination of vibrant colors, active lifestyle shots and key words, we created a series of vignettes that expressed the brand message.

ArthroCare Trade Show Booth

challenge
Develop a visual backdrop for a new Spine division of Arthrocare, a medical device company.

solution
The strength of nature used as a metaphor for the strengthening of the spine that is made possible by these devices.

PeerAssist Trade Show Booth

challenge
Assist a start-up company preparing to introduce a suite of financial software at a construction industry trade show within 90 days. Their core differentiation-developed by construction professionals for construction professionals.

solution
A strong central image, along with use business and financial-related icons, ensured a strong impact while addressing the product, the customer and their core message. We extended the approach to the marketing materials and web site.