MAPP International Marketing System

challenge
Provide a multi-purpose system for the client to present general capabilities, funding solicitations, press kits, artist promotions, etc while ensuring brand consistency.

solution
Incorporated a selection of graphical elements and text treatments in to the design of a folder and templates for various types of inserts. The client now has the flexibility they need to reach various audiences-all with the same voice.

California Drywall Postcard Series

challenge
Promote the range of projects and high level of expertise for this leading northern California drywall subcontractor.

solution
Reach developers, general contractors and architects with regularity and consistency of message. Postcards feature either recently completed projects or focus on an industry.

Chevron Retailer Convention

challenge
Entice a huge response for both exhibitors and attendees for the bi-annual Chevron Retailers Conference held in Hawaii.

solution
Generated colorful, inviting and thematic collateral using tropical images in a fresh and "ya gotta be there" style. Exhibitor registrations was the highest in the history of the conference. Attendance by retailers up 16%.

Multiarts Projects and Productions on Tour

challenge
Present a diverse roster of international performing artists to booking agents for 2002 tours.

solution
Booking agents received a series of postcards in an evocative envelope, setting an exotic and adventurous tone for the overall package. Individual cards use lively imagery to capture the energy and ethnic spirit of each performance group.

California Drywall

challenge
Position an established drywall company to the building industry as an innovative industry leader.

solution
Produced sales collateral highlighting the company's award-winning projects with paper finishes that evoke the drywall texture, and construction that emphasizes strength and durability.

Addy award winning.

VIDA

challenge
Develop an annual report that could also be distributed to a wider consumer audience.

solution
Brochure uses powerful imagery and text to tell the organization’s compelling story, encouraging donations and volunteerism, while the back folder houses timely corporate reporting and financial information.

award winning.

Telesensory

challenge
Re-establish Telesensory as an industry leader in an increasingly competitive market for magnification products that aid individuals with vision impairments.

solution
Our "customer-centric" approach incorporates a new "Focused on You" tagline, and consumer literature that highlights how products empower users to regain the enjoyment of everyday activities through both lifestyle imagery and copy.

Fillmore District

challenge
Attract residents and tourists to the shops, restaurants and service providers in the Fillmore District of San Francisco.

solution
Vibrant cover—featuring work of local illustrator—to fold-out map providing multiple ways for visitors to locate businesses in the District.

Omulu Capoeira

challenge
Develop bi-lingual brochure to attract student enrollment and funding for a non-profit Brazilian Martial Arts Dance group.

solution
Unusual folding design reflects movements unique to the Capoeira dance form – twists, kicks, and jumps. English and Spanish versions are accessed by simply flipping the direction of the piece.

award winning.

Wedding Invitation

challenge: client requested a "take your breath away" announcement

solution: Intimacy and elegance. Rich gold tones on translucent vellum
combined with austere engraving. Treasured by the breathless.

Cybermeals (Food.com)

challenge
Convince a non-tech-savvy audience of local restaurateurs to participate in an innovative web-based food-ordering program.

solution
Revamped sales materials feature endorsements from participating restaurant owners to underscore the key benefits of the program.

award winning.

Kaiser Permanente

challenge
Capture Kaiser Permanente's relationship-oriented philosophy in marketing collateral to distinguish it from other health plans.

solution
Materials emphasized one-on-one relationships between doctors and their patients through engaging imagery and text.

Kaiser Permanente

challenge
Create a corporate gift that highlights Kaiser Permanente’s dedication to providing medical care with a personal touch.

solution
A desktop calendar features captivating photos of babies, all born at Kaiser Permanente hospitals.

award winning.

Interbank

challenge
Communicate the progressive, customer-oriented focus of the bank to an international audience.

solution
Highlighting the bank’s youthful team and recent large-scale projects, this sleek and informative publication reflects the grace and strength of bank’s management.

In Full Swing

challenge
Build and strengthen the relationship between a retail clothing store and its clients.

solution
A whimsical series of postcards featuring the store’s latest fashions is used to regularly communicate with customers