Canvas Concepts Decor Canvas

challenge

Establish awareness in active do-it-yourself market of new home decor product.

solution

Full page ads in DIY home decor magazines address the low cost and ease of use with maximum visual impact.

Gelly Roll

challenge

Increase brand awareness of Gelly Roll pens among teens-the largest single buying market segment in America.

solution

Our visually evocative ad campaign featured nationally recognized multi-media artist Sabrina Ward Harrison and was tied in with Sakura's marketing message- "power to express."

Sakura Gelly Roll

challenge

Engage the teen market and develop their interest in a radical new type of gel-ink pen.

solution

The "Power to Express" campaign is a series of fun, colorful ads designed around poetry and lyrics submitted by actual teens.

award winning.

Masterpiece Handmade Canvas

challenge

Create brand awareness among consumers and retailers in an extremely competitive product category.

solution

Upscale, full-page advertising features powerful photo illustrations to establish the connection between artists and their canvas, and positions this small manufacturer as a player in the minds of the consumer.

Hatcher Press

challenge

Introduce an established trade printer to a new audience of designers and in-house print buyers.

solution

Humorous comic-book style ad campaign features Hatcher Man character who saves business people from common “printing disasters.”

In Full Swing

challenge

Attract new customers to a specialty women’s clothing store, and encourage existing clients to visit the store regularly.

solution

A dynamic, fashion-focused ad campaign features seasonal clothing on real plus-sized models.

Sakura Cray-Pas Oil Pastels

challenge

Encourage elementary school teachers to provide their students with oil pastels instead of crayons.

solution

Ad campaign featuring children’s artwork and “how-to” instructions for blending, stippling and other techniques serves as tear-out teaching aid.

Gelly Roll® Interview ad

challenge

Introduce a hip, sophisticated audience to a fun, value-priced product.

solution

We positioned the Gelly Roll pen as flirty and fun with a full page ad featuring rising R&B star, PINK. Her thoughts and music effectively represent the campaign's theme, Power to express.