Canvas Concepts Decor Canvas

challenge
Establish awareness in active do-it-yourself market of new home decor product.

solution
Full page ads in DIY home decor magazines address the low cost and ease of use with maximum visual impact.

Gelly Roll

challenge
Increase brand awareness of Gelly Roll pens among teens-the largest single buying market segment in America.

solution
Our visually evocative ad campaign featured nationally recognized multi-media artist Sabrina Ward Harrison and was tied in with Sakura's marketing message- "power to express."

Sakura Gelly Roll

challenge
Engage the teen market and develop their interest in a radical new type of gel-ink pen.

solution
The "Power to Express" campaign is a series of fun, colorful ads designed around poetry and lyrics submitted by actual teens.

award winning.

Masterpiece Handmade Canvas

challenge
Create brand awareness among consumers and retailers in an extremely competitive product category.

solution
Upscale, full-page advertising features powerful photo illustrations to establish the connection between artists and their canvas, and positions this small manufacturer as a player in the minds of the consumer.

Kaiser Permanente

challenge
Introduce and encourage the use of new online features at Kaiser Permanente’s member web site.

solution
Newspaper insert features local doctors to bring the experience of using kponline to life.

Hatcher Press

challenge
Introduce an established trade printer to a new audience of designers and in-house print buyers.

solution
Humorous comic-book style ad campaign features Hatcher Man character who saves business people from common “printing disasters.”

In Full Swing

challenge
Attract new customers to a specialty women’s clothing store, and encourage existing clients to visit the store regularly.

solution
A dynamic, fashion-focused ad campaign features seasonal clothing on real plus-sized models.

Sakura Cray-Pas Oil Pastels

challenge
Encourage elementary school teachers to provide their students with oil pastels instead of crayons.

solution
Ad campaign featuring children’s artwork and “how-to” instructions for blending, stippling and other techniques serves as tear-out teaching aid.

Gelly Roll® Interview ad

challenge
Introduce a hip, sophisticated audience to a fun, value-priced product.

solution
We positioned the Gelly Roll pen as flirty and fun with a full page ad featuring rising R&B star, PINK. Her thoughts and music effectively represent the campaign's theme, Power to express.