In Full Swing – from seedling to success

In Full Swing is a successful specialty clothing store that offers innovative fashions for plus-sized women. The concept was in its earliest stages when the owner approached Imagine That looking for business guidance and inspired ways to take the idea to market.

We delivered in full, offering a host of creative launch and retention solutions. Seeking to communicate the store's unique fashion philosophy, we created a fluid logo that visualizes the lines of a woman's body in motion. Local a advertising cuts through the clutter by featuring the latest designs on actual plus-sized customers. As store traffic increased, we developed a postcard campaign to introduce seasonal merchandise, announce sales and build customer loyalty.

In Full Swing now boasts an established customer base of 2600 and has increased revenue 2.5 times during the last 3 of its 8 years in business.